
Why did Americans need a book called “The Secret” to explain to them the power of thought? And why is it called a secret?
I’ve watched the DVD and read the book by Rhonda Byrne. It’s inspiring, yes. I would recommend it, without hesitation, to anyone who needs a little guidance. But the notion that we can change our lives through positive thinking isn’t a secret — it’s common sense.
Byrne, practically overnight, became the nation’s self-help deity. But what she is, more than anything else, is a brilliant entrepreneur.
This woman gathered philosophers, motivational speakers, and quantum physicists, assembled a team of filmmakers to interview them and produce a DVD, developed an amazing marketing plan to sell it, sold millions of copies, got Oprah’s attention, and now, well, we can safely assume that everyone in the world knows what “The Secret” is.
Byrne must have had one hell of a vision board.